Pabst Blue Ribbon is continuing the go-to trend for brands to feature retro products and cultural icons from the past. The brand has created three PBR-themed motel rooms that transport guests to the 1980s. In creating the rooms, which are located within the Grand Traverse Motel in Traverse City, they’ve cloned a dive bar, arcade and rec room. Think shag carpeting, back-in-the-day game consoles, a jukebox, and a blue ribbon trophy case that store PBR cans. Seattle-based agency DNA collaborated with Hotopp Creative Studio to create the rooms. The 1980s theme comes from the brand’s tagline, “Pabst is the place.” Pabst has experienced a resurgence and reemergence during the pandemic with people remembering brands that illicit a sense of safety and nostalgia.