Hard Rock Affiliated Hotel is Coming to Kalamazoo

The former Gibson Mandolin-Guitar Manufacturing site is being redeveloped under the REVERB by Hard Rock brand. Plaza Corp. Realty Advisors, Inc. and Dora Hotel Co. are partnering to bring the new hotel to the site at 225 Parsons St. in Kalamazoo. With a long history of respecting historical elements during  its redevelopments and renovations, Plaza Corp. will maintain some historic parts of the 103-year-old property. The new hotel will include a gym, bar, brewery, restaurant, banquet facility, auditorium and museum. Construction and renovation are expected to be complete in fall 2023.