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Detroit’s Hotel Boom Is Just The Beginning

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Detroit’s hotel market is showing signs of revitalization. Operators and developers are investing millions in new and renovated properties. Hotel occupancy is coming back to pre-pandemic levels after a lean-to-starvation year in 2020. Cambria Hotel Detroit Downtown is expected to open in February. Corktown’s Godfrey Hotel, west of downtown, is slated to open in the spring. The Westin Book Cadillac’s $20 million renovations begin next month. In addition, Olympia Development and Related Companies have plans to build two hotels as part of a $1.5 billion investment in the District Detroit. Operators of Huntington Place are pushing for the construction of hotels at the former Joe Louis Arena site. The tourism industry hopes to attract more large-scale events, like the 2027 NCAA Men’s Basketball Final Four that was awarded to the city last month.

 

Metro Detroit’s 2022 Commercial Real Estate Update Impresses

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In the past year, the Ilitch family and billionaire development mogul Stephen Ross announced their partnership to build the Detroit Center for Innovation. Since then, no construction has started. Whether or not the plans come to fruition is up in the air. There are currently 10 projects in the works outside of the DCI. They include business incubator space, new office and residential towers, and hotel space. Altogether, $1.5 billion in projects are waiting in the wings. That figure doesn’t include the DCI which would cost $250 million, funded in part with a $100 million earmarked in the state budget.

 

Detroit’s Yorba Hotel Is On The Market

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Detroit’s Hotel Yorba is back on the market at a reduced price. Located at 4020 W. Lafayette Blvd.,  in the city’s Hubbard Farms neighborhood, The historic hotel’s purchase price was reduced from $3.3 million to $2.95 million. The four-story building has around 250 hotel rooms with common bathrooms on each floor. The property is owned by Gerald Jankowski. The hotel opened in 1926 and was designed by Detroit architecture firm Pollmar & Ropes.

 

Bedrock LLC Adds Hotel To Its Portfolio

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Dan Gilbert’s Bedrock LLC has purchased the Roberts Riverwalk Hotel at 1000 River Place Dr. The property is the newest splurge in the company’s $80 million shopping spree on Detroit’s riverfront. Bedrock began collecting property along the east Detroit riverfront during the pandemic. The company owns almost 1 million square feet of office space, about 1,600 parking spaces and ore than 40 acres of land in addition to the new hotel purchase. The hotel’s purchase price is undisclosed. Dan Gilbert’s $80 million-plus spending spree on the east Detroit riverfront continues.

Fort Ponchartrain Hotel’s Second Tower Plans Revisited

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Investor group, Operadora de Servicio Para Hoteles de Lujo, is revisiting the idea of building a second hotel tower on the Fort Pontchartrain hotel in downtown Detroit.  They recently issued a request for proposals for an economic feasibility study fro a 390-room addition to the property. The addition would include 40 for-sale condominiums. There have been plans to build a second tower for the hotel for years. The plans go as far back as 2015. They were abandoned until 2018 when 498 rooms across a 28-story expansion were proposed. At that time, the hotel was called the Crowne Plaza Downtown Detroit Riverfront. At that time, the Detroit City Council called for a neutrality agreement for a labor union to represent hotel workers. In 2021, the hotel’s ownership renamed it Fort Pontchartrain, a Wyndham Hotel, and reopened the Top of the Pontch restaurant.

 

Downtown’s Merchants Building Slated For Redevelopment

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Method Development LLC plans to revamp the Merchants Building in Detroit into a 135-room hotel. The $44 million redevelopment plan includes hotel space, and food, beverage and event space, as well as a rooftop bar. The $44 million price tag includes $5.9 million in building acquisition cost, $21.5 million in hard costs and $16.6 million in soft costs. Kraemer Design Group is project’s architect. This hotel would be one of many at varying development stages in and around downtown Detroit. The project is being financed with $16.7 million in equity and $27.3 million in debt.

Ilitch and Ross Propose Hotel Development Near Little Caesars Arena

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The Downtown Development Authority board signed off on a proposal for a new $190.5 million hotel south of Little Caesars Arena. Plans for the hotel have been in the works for a while. The hotel would be 14 stories tall with 290 rooms. The Ilitch family and developer Stephen Ross submitted the development plan. Together, they would ground-lease the land from an Olympia-owned entity. The hotel, food, beverage and other amenities will create a variety of jobs and attract people to the region. The project would cost $137.3 million. Ilitch and Ross have partnered on projects in the Ilitch family’s District Detroit area in the last year.

 

 

Paper Trail Links Birmingham’s Townsend Hotel to Yellen

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While Sheldon Yellen is mute about his pending purchase of the Townsend Hotel in Birmingham, state business filings and documents speak volumes. The Michigan Liquor Control Commission has received an application to transfer the liquor license from the hotel’s current owners to an entity called BHIP Townsend Hotel LLC. The entity is registered at the Oakland Avenue address for Yellen’s Birmingham-based property restoration company, Belfor Holdings Inc., whose CFO is Chris Jones. Chris Jones is named on the BHIP filing, as well as attorney Alan J. Schwartz who is identified on other business filings as Yellen’s attorney.

 

 

Pabst Blue Ribbon Extends Its Reach Into Hospitality

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Pabst Blue Ribbon is continuing the go-to trend for brands to feature retro products and cultural icons from the past. The brand has created three PBR-themed motel rooms that transport guests to the 1980s. In creating the rooms, which are located within the Grand Traverse Motel in Traverse City, they’ve cloned a dive bar, arcade and rec room. Think shag carpeting, back-in-the-day game consoles, a jukebox, and a blue ribbon trophy case that store PBR cans. Seattle-based agency DNA collaborated with Hotopp Creative Studio to create the rooms. The 1980s theme comes from the brand’s tagline, “Pabst is the place.” Pabst has experienced a resurgence and reemergence during the pandemic with people remembering brands that illicit a sense of safety and nostalgia.

 

Hotels Offer New Perks To Business Travelers

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Hotels are experiencing a revival of leisure travel. This May marked the third consecutive month that U.S. hotel profitability exceeded 2019 levels. However, business travel isn’t rebounding as quickly and isn’t expected to reach pre-pandemic levels until 2024. Detroit and Cincinnati’s markets are experiencing losses close to 23 percent. Larger cities like New York City and Chicago are weathering losses around 50 percent. Hotels are getting creative to encourage business travel by offering “bleisure” perks (business + leisure). They’re offering incentives like co-working spaces with luxury hotel amenities, special access to exclusive local museums, one-on-one exercise training sessions with an Olympic medalist, and welcoming pet policies,